Privacy policy

This Privacy Policy describes how Xpedition Trailers (the “Site,” “we,” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. 

Contact 
After reviewing this policy, if you have questions, want more information about our privacy practices, or would like to make a complaint, contact us by email at sales@xpeditiontrailers.com or by mail at: 

Xpedition Trailers 
580 N Redwood Rd 
North Salt Lake, UT 84054 

Collecting Personal Information 
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information needed to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means any information about an identifiable individual. See below for what we collect and why. 

Device information 
Purpose of collection: to load the Site accurately for you and to perform analytics on Site usage so we can optimize the Site. 
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. 
Disclosure for a business purpose: shared with our ecommerce processor, Shopify. 
Personal Information collected: version of web browser, IP address, time zone, cookie identifiers, what pages, sites, or products you view, search terms, and how you interact with the Site. 

Order information 
Purpose of collection: to provide products or services to you and fulfill our contract, including processing payment, arranging shipping, providing invoices and order confirmations, communicating with you, screening orders for potential risk or fraud, and, when consistent with your preferences, providing information or advertising about our products or services. 
Source of collection: collected from you. 
Disclosure for a business purpose: shared with our processor, Shopify, and service providers involved in payment, fulfillment, and fraud prevention. 
Personal Information collected: name, billing address, shipping address, payment information including credit card numbers, email address, and phone number. 

Customer support information 
Purpose of collection: to provide customer support. 
Source of collection: collected from you when you contact us. 
Disclosure for a business purpose: may be shared with our customer support tools and service providers solely to assist with your request. 
Personal Information collected: contact details, order details, communications, and any other information you choose to provide. 

Sharing Personal Information 
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example: 
• We use Shopify to power our online store. You can read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy. 
• We may share Personal Information to comply with laws and regulations, to respond to subpoenas, search warrants, or other lawful requests for information, or to protect our rights. 

Behavioral Advertising 
As described above, we use your Personal Information to provide targeted advertising or marketing communications we believe may be of interest to you. For example: 
• We use Google Analytics to understand how customers use the Site. Learn more about how Google uses Personal Information: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with advertising partners. Some of this sharing occurs directly, and some occurs via cookies or similar technologies, subject to your consent where required. 
• We may use Shopify Audiences to help show ads on other websites to buyers who made purchases with other Shopify merchants and may be interested in our products. We share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences so other participating merchants may make relevant offers. 

For more information about targeted advertising, visit the NAI educational page: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using these links: 
• Facebook: https://www.facebook.com/settings/?tab=ads 
• Google: https://www.google.com/settings/ads/anonymous 
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/. 

Using Personal Information 
We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. 

Lawful Basis 
Pursuant to the General Data Protection Regulation if you are a resident of the European Economic Area, we process your Personal Information under the following lawful bases: 
• Your consent 
• The performance of the contract between you and the Site 
• Compliance with our legal obligations 
• To protect your vital interests 
• To perform a task carried out in the public interest 
• Our legitimate interests, which do not override your fundamental rights and freedoms 

Retention 
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase it. For more information on your right of erasure, see the “Your rights” section below if included on your site. 

Automatic Decision-making 
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making, including profiling, when that decision-making has a legal or otherwise significant effect on you. 

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. 

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include: 
• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours. 
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days. 

Selling Personal Information  
If your business is subject to the California Consumer Privacy Act and sells Personal Information as defined by the CCPA, include the following: 
• Categories of information sold 
• If using Shopify Audiences: information about your use of the Site, your purchases, and the email address associated with your purchases 
• Instructions on how to opt out of sale 
• Whether you sell information of minors under 16 and whether you obtain affirmative authorization 
• If you provide a financial incentive to sell information, describe the incentive 

Cookies 
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use several types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences such as login and region selection. Cookies also help us understand how people use the Site. 

We use the following cookies to optimize your experience on our Site and to provide our services. Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies 

Cookies Necessary for the Functioning of the Store 
Name — Function — Duration 
_ab — Used in connection with access to admin. — 2y 
_secure_session_id — Used in connection with navigation through a storefront. — 24h 
_shopify_country — Used in connection with checkout. — session 
_shopify_m — Used for managing customer privacy settings. — 1y 
_shopify_tm — Used for managing customer privacy settings. — 30min 
_shopify_tw — Used for managing customer privacy settings. — 2w 
_storefront_u — Used to facilitate updating customer account information. — 1min 
_tracking_consent — Tracking preferences. — 1y 
c — Used in connection with checkout. — 1y 
cart — Used in connection with shopping cart. — 2w 
cart_currency — Used in connection with shopping cart. — 2w 
cart_sig — Used in connection with checkout. — 2w 
cart_ts — Used in connection with checkout. — 2w 
cart_ver — Used in connection with shopping cart. — 2w 
checkout — Used in connection with checkout. — 4w 
checkout_token — Used in connection with checkout. — 1y 
dynamic_checkout_shown_on_cart — Used in connection with checkout. — 30min 
hide_shopify_pay_for_checkout — Used in connection with checkout. — session 
keep_alive — Used in connection with buyer localization. — 2w 
master_device_id — Used in connection with merchant login. — 2y 
previous_step — Used in connection with checkout. — 1y 
remember_me — Used in connection with checkout. — 1y 
secure_customer_sig — Used in connection with customer login. — 20y 
shopify_pay — Used in connection with checkout. — 1y 
shopify_pay_redirect — Used in connection with checkout. — 30min, 3w, or 1y 
storefront_digest — Used in connection with customer login. — 2y 
tracked_start_checkout — Used in connection with checkout. — 1y 
checkout_one_experiment — Used in connection with checkout. — session 

Reporting and Analytics 
Name — Function — Duration 
_landing_page — Track landing pages. — 2w 
_orig_referrer — Track landing pages. — 2w 
_s — Shopify analytics. — 30min 
_shopify_d — Shopify analytics. — session 
_shopify_s — Shopify analytics. — 30min 
_shopify_sa_p — Shopify analytics relating to marketing and referrals. — 30min 
_shopify_sa_t — Shopify analytics relating to marketing and referrals. — 30min 
_shopify_y — Shopify analytics. — 1y 
_y — Shopify analytics. — 1y 
_shopify_evids — Shopify analytics. — session 
_shopify_ga — Shopify and Google Analytics. — session 

Cookie duration 
Session cookies last until you stop browsing. Persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from download. 

Managing cookies 
You can control and manage cookies in various ways. Removing or blocking cookies can negatively impact your user experience and parts of our website may not be fully accessible. Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls in the Tools or Preferences menu. Learn more at www.allaboutcookies.org. 

Blocking cookies may not fully prevent how we share information with third parties such as advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, follow the instructions in the “Behavioral Advertising” section above. 

Do Not Track 
Because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser. 

Changes 
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.